NIPR Unveils PRICE Awards to Celebrate Excellence in Public Relations

NIPR Unveils PRICE Awards to Celebrate Excellence in Public Relations

By Gloria Sarauniya Usman

ABUJA, NIGERIA October, 2025 -

The Nigerian Institute of Public Relations (NIPR) has launched the annual Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes to recognise and celebrate outstanding achievements in public relations practice across Nigeria. The maiden edition of the prestigious event will hold on Sunday, December 7, 2025, at the Abuja Continental Hotel.

The PRICE Awards are envisioned as NIPR’s flagship recognition platform to honour innovation, creativity, and impact within the communication industry. The move follows the inauguration of a 12-member Organising Committee by NIPR President and Chairman of Council, Dr. Ike Neliaku, after the Council adopted the report of a technical team charged with designing the awards framework.

Speaking at the inauguration, Dr. Neliaku said the initiative would give Nigeria a world-class public relations awards system comparable to global standards. “Some of you have flown Nigeria’s flag proudly on the international stage. Now, we are asking you to give our country her own world-class public relations awards,” he stated, urging the committee to engage partners, sponsors, and key stakeholders.

Chairman of the Organising Committee, Israel Jaiye Opayemi, Managing Director of Chain Reactions Africa, pledged to deliver a best-in-class ceremony that would honour both established professionals and emerging talents. He described the Awards as an opportunity to celebrate “our own prophets at home,” while reinforcing excellence and professionalism within the field.

According to the Institute, the PRICE Awards will recognise exceptional works across strategy, creativity, innovation, and measurable impact, with categories also dedicated to students and young professionals. The NIPR, established in 1963 and chartered in 1990, remains Nigeria’s foremost professional body for regulating and promoting ethical communication and public relations practice.